Reda SS27: A Journey Through Heritage, Material and Vision
On the occasion of the 42nd edition of Milano Unica, Reda presents its Spring/Summer 2027 collection, combining manufacturing heritage with contemporary textile research.
The Reda 1865 line introduces two capsules: The Passport and Calyssa. The Passport expresses functional elegance through lightweight, high-performance fabrics with natural wrinkle resistance. Calyssa, named after the Greek word kalòs (beauty and balance), is created from the combination of wool, linen and cotton, resulting in fabrics with a fluid, airy hand.
The Reda 1865 campaign, part of the Anti-Uniforme project, takes shape through black-and-white film portraits portraying the people who live and work in the valley where Reda has operated since 1865.
With Reda Active SS27, experimentation continues within technical and sport-luxury materials, featuring new jerseys and three-dimensional pure wool structures. The GOAT M15, inspired by sailing, is presented through a shoot on Lake Maggiore with Domenico Lo Surdo, while the Tecno-Lino capsule completes the summer outerwear proposal.
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