The Ethics of Colour
Colour is aesthetic choice,emotion,vibration
It is language, memory, responsibility. It is the silent voice through which a fabric tells its story.
It is also cultural awareness: every colour carries a history and a meaning, an emotion that crosses eras and borders. We listen to them and transform them into textile narration, true to our identity and open to the world.
For us, the ethics of colour means respect: for the nature from which everything originates, for the hands that transform it, for the time that sculpts unique shades. It means choosing pigments that do not harm the environment, processes that do not waste resources, tones that endure without betraying their memory.
In the Summer ’27 collection, every shade is designed to reveal the soul of the fabric and to accompany the wearer in a gesture of conscious beauty. A man who cherishes details, who believes in quality as a value. A man who opens his wardrobe and finds a versatile shirt, able to adapt to different occasions and accompany him throughout life’s journey.
The protagonist is Luminous Blue: a mysterious, eccentric, and highly versatile tone. It suits the most classic fabrics as well as the more casual ones.
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