In the streets, open-air exhibitions take shape – no one's walls become permanent display spaces where posters accumulate, covering the surfaces with graphic art and messages. The original affiches come together in a heterogeneous mix of expressive styles. Among spray-painted writings and worn-out bricks, a gaze falls beneath the rainbow of a Formeidee label. In an attempt to remove the old and think of the new, the poster leaves a fragment of itself on the wall, and the jagged tears, one over the other, create a print on the fabric by Intesa C. In homage to past idols, Elvis and Van Gogh wear the street art sporting jackets made of jacquard denim by Umberto Lenzi, reviving its energy. In a dark passage, vivid colours shine, covering the black wall. Like a comic book page, a MET Manifattura Etichette Tessute label radiates enthusiasm and contagious positivity. On a parking lot column, the vibrant hues of a Liberty Fabrics printed fabric take on a rebellious aesthetic in a flyer from an association. Like a colour engraving, a small poster pairs perfectly with the slightly chipped black paint of a Ghioldi fabric – between the creases, an electric two-tone design emerges. A collage of elements alters the appearance with a Dadaist touch. A Framis Italia label hypnotizes the eye with filters and surreal overlays. Holographic effects and bold contrasts dance across the violet sky. Etigroup labels are invitations to join the party, amidst music and dancing. Artistic expression finds freedom on paper – figures in the patchwork dissolve into soft fragments, while Labmoda ribbons intertwine effortlessly. In a showcase, old slogans and posters melt together, forming a single panel of squares featuring diverse subjects, like a Lemar print.
Concept & editing by Zoom on Fashion Trends magazine
