In a world of advanced technologies and highly sophisticated artificial intelligence, there are still young people who choose to slow down and rediscover the allure of the analogue, with its vinyl records, rolls of film, paper, imperfect photographs and landline telephones: objects that demand time, gestures and a more authentic form of engagement. A young woman, wrapped in a tartan shirt, browses through records in a shop with a retro charm, where small touches of red warm the space and seem to resurface in the canvases by Juan Boluda. Not far away, the blue and black denim by Cappio Tessuti captures the moment when the choice has already been made: a record is taken from its sleeve, placed on the turntable, and music once again fills the room. Elsewhere, two girls wear striped shirts reminiscent of those by Albini 1876 and play with one of the forms of communication furthest removed from today’s immediacy: a 1970s orange landline telephone. In another telephone booth, decorated with Polaroids and memories gathered over time, the warm tartans by Albiate 1830 absorb the tones of the surroundings, helping to create an intimate, welcoming and deeply vintage atmosphere. Someone else, meanwhile, holds freshly developed rolls of film up to the light, allowing their shapes and transparencies to evoke the ribbons by Fashion Tex. A little further on, on a lawn, the pristine fabrics by Eusebio accompany a young man surrounded by sheets of drawing paper in a slow, instinctive creative moment, entirely devoted to the material itself. In a more urban setting, two young people in jeans and trainers meet outdoors, echoing the shades by Troficolor Denim Makers and portraying another dimension of the analogue: friendship experienced without intermediaries, shaped by shared time and physical presence. Nearby, the wool and viscose by BWF Facol take on shades of black and beige, complementing the slightly grungy streetwear aesthetic of a young man on a skateboard. A leather jacket completes the look of someone who chooses to capture everyday life with a disposable camera, reflecting the imperfect, unpredictable immediacy of the materials and aesthetic by Leathertex. Finally, the beige tartans by Lochcarron of Scotland embody the taste and aesthetic of those who still enjoy meeting among the shelves of a record shop, without notifications or algorithms – simply friends, vinyl records, photographs, and that melancholic beauty of an analogue era that, perhaps, we have never truly stopped longing for.
Concept & editing by Zoom on Fashion Trends magazine
