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Vietnam postcards

Material Story

A journey through glimpses of Vietnam, between vibrant cities and lush nature, unveils the traditions and culture of this fascinating land. Let the narrative of details, which have captured hearts, guide the way. On the river that flows through Hội An, small boats adorned with cheerful lanterns line the streets, inspiring a print by Innotex. In a country crisscrossed by rivers and canals, floating markets are a common sight. The fringes by Passamaneria Frassinetti follow a fruit merchant as he navigates his daily rounds. A print by Colour’s Company captures the charm of Sa Pa’s rice terraces, with their softly undulating, moss-covered steps carved into the mountains. Ribbons by Vostex evoke a tender moment – a child dressed in traditional garments, rich with beads and geometric patterns in complementary colours. A woody fragrance evokes memories of the village, where multicoloured bouquets of incense sticks fill both the streets of Quảng Phú Cầu and a print by Ricamificio Paolo Italy. At night, Hội An transforms into a magical scene, illuminated by lantern light. Soft, diffused light emanates from floral prints by Carlo Pozzi e C. During the Lunar New Year, the entire country bursts into celebration. Dances and performances animate the night, under a copper-red moon reminiscent of fabric by Pongees. Visiting sacred sites offers an enchanting blend of cultural and artistic wonder. The angular and geometric architecture of a pagoda leaves its mark on a fabric by Airontex, while a jacquard by Ipotesi recreates the intricate carvings on large stone vases, where the prayer rises with the smoke of burning incense. On the Marble Mountains of Đà Nẵng the intimacy of traditions and local history comes alive. Like a golden print by Camac Arti Grafiche, the sacred glow of a temple built into the rocks gently illuminates the darkness of a cave, creating an atmosphere steeped in reverence and timeless beauty.

Concept & editing by Zoom on Fashion Trends magazine

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