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Game on

Material Story

We switch on the screen, take hold of the controllers and carve out a moment away from everyday life: the boundary between reality and imagination begins to blur, and the game can finally begin. A meticulously curated room invites us to step across the threshold between the physical and the virtual, immersing ourselves in digital worlds where TechPrint's prints capture and reflect the countless nuances of light cast by the screens. Nearby, the jerseys by Matias & Araujo are infused with the soft marl grey of a sweatshirt and the vibrant yellow glow illuminating the television, while a collection of action figures stands silent guard before another monitor, their shapes echoing the bold contrasts and striking colours of the accessories by Duesse. Meanwhile, the Cupro Bemberg™ fabrics by Brunello absorb the deep shades of blue and the checked motifs of a video game steeped in nostalgic charm. On a dark desk, the glow of the computer and keyboard merges with the beige and orange tones by STC – Stamperia Tessile Comasca, creating an atmosphere suspended between creativity and entertainment. A little further on, the labels by Graf & Co are arranged like the elements of a well-lived room, illuminated by that unmistakable nerd aesthetic that speaks of passions, collections and long gaming sessions. In a gaming studio, the colourful LEDs of the computers light up the scene with vibrant reflections that dance across the patches by Cadica, while the jerseys by Innova Fabrics capture the intensity of deep black and electric blue from a video game paused only moments before. Then the match resumes: the screen comes to life, casting blue and red glows that ripple across the fabrics by Lemar. Finally, the velvety checks by Itttai – MinervaHub are arranged across the desk like a silent message, a gentle reminder that guides us away from the virtual world and back to reality.

Concept & editing by Zoom on Fashion Trends magazine
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