The Fashion Fair
The Fashion Fair is a project by NextCouture dedicated to the fashion supply chain. TFF is a global digital database, designed to function as a permanent digital trade fair, enabling supply chain companies to showcase their products, manufacturing processes, and design methods, displaying them within several finished products. It also allows them to interact directly with, and be discovered by, their target customers internationally. In this context, the 3D technology enhanced with GenAI features enables hyper-realistic rendering of fabrics, accessories, and manufacturing processes, as well as the analysis of their respective physical behaviors.