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Ride the wave

Material Story

With a surfboard under their arm, they head toward the great waves of the ocean. Adrenaline-filled surfers gather on beaches and in the most unusual spots along the coast, searching for the perfect wave. While waiting for the right moment, surfboards rest under the shade of a palm tree, lined up in colourful rows like the ribbons by Manifattura Modenese. The water begins to rise under the sunlight, which gives it a glass-like appearance. Yellow, green, and blue blend energetically in the lace by Solstiss and crash into the current. A Luxury Jersey fabric resembles the white foam cloud marking the breaking point. The most skilled and daring surfers challenge danger among the rocks. Water glides over the irregular, exposed rocks like a fabric by Maglificio Alto Milanese. It’s undeniably a summer sport, evoking the essence of salt, Hawaii, and fun, leaving plenty of room for personalizing one’s board. With this spirit, Camac Arti Grafiche has created tropical-themed embroidery. Creativity runs wild with prints and summer patterns from the 2000s, still cheerful and eye-catching, like the ribbons by Vostex. Once in the water, surfers seek harmony with its natural movement — a balance between the body and the ocean, which moves rhythmically in waves of clear green, resembling a fabric by Reggiani, curling over and enveloping the rider within them. For these sensations, many travel miles to new destinations — whether in groups or alone — arriving at azure horizons under the serene sky evoking the fabric by Rossi Lorenzo e Figli. Piovese Fashion labels make their way there too, riding other currents, standing on the water’s surface before falling moments later, finding themselves beneath it among the fish and the seabed. An enthusiast enjoys the last hours of sunlight to experience the magic at sunset. A moment of intense passion and dedication is made unforgettable by the orange hues of the fabric by Itttai - Minervahub.

Concept & editing by Zoom on Fashion Trends magazine

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