“Nothing is lost, nothing is created, everything is transformed.”
Lavoisier's famous law becomes the guiding thread that inspires Iluna Group's strategy, creative journey, and production process. Now more than ever, it is difficult to speak of "creation" in fashion, but as Federica Annovazzi, Creative Director of Iluna Group, states: “Today, the true art, the real skill, lies in transforming what we already have - which is immense for those who know where and how to look and have invested in researching ingredients and process technologies. Change is always connected to event, while transformation is always a process... a cultural, intellectual, and even productive process. Values are deeply interconnected. Iluna has chosen to focus on processes to give life to new forms of creativity through constantly evolving transformations with personal, innovative, and conscious perspectives on their impacts.”