Milano Unica Tendenze e-MilanoUnica Connect

In the family

Material Story

A family reunion is an opportunity to see all your relatives, even the most distant ones. To laugh about days gone by, share recent experiences and announce news. New arrivals and old-timers, a real family get-together! The first to arrive are the sporty uncles always dressed in tracksuits, resembling M.I.T.I.‘s jersey, while granny’s jaunty amber beads recall Lartigianabottoni’s buttons. In the living room the paternal grandfather sits elegantly and proudly wearing his jewellery and satin suits by Argomenti Tessili. Arriving slightly late, the extravagant aunt attracts attention with her daring style, featuring some sparkling details reminiscent of AR Arienzo’s accessories, or Prina Tessuti 1972’s sequinned fabrics, as bright as the memory of her last fancy-dress themed birthday party. In the garden, a young cousin plays ball wearing a glittery pale pink fabric by Startex to feel just like a princess. The little sisters play on the big bed in their favourite bedroom, where everything is pink! Like a floral fabric by Liberty Fabrics. Eurojersey draws inspiration from a grandfather and grandchild playing to create an imaginative jersey print. In the kitchen two sisters are preparing a dessert - a chance to celebrate the homely atmosphere perfectly encapsulated by AGM’s green tartan. Fantasie Tricot’s knit is perfect for the high-necked sweater worn by the cousin who inevitably turns the evening conversation to more serious, divisive subjects. A pattern of different yet united personalities.

Concept & editing by Zoom on Fashion Trends magazine
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