Milano Unica Tendenze e-MilanoUnica Connect

In the village

Material Story

The flavour of Italian culture, the leisurely days filled with convivial chatter at the bar. Family-shared meals and Sunday traditions. On the hill, a cluster of little houses huddles together in a pastel embrace. Regular facades under the blue sky create the pattern of an Eurostick fabric. Life in the village flows with the analog pastimes of the elderly who meet punctually at the bar to play cards, wearing timeless blue striped shirts like an eco-friendly fabric by Albini 1876. At noon, the aroma of sauce fills the air over the large dining tables. In a narrow alley, a knit fabric by Airontex calls both young and old to the table. The hour is marked by the toll of bells in the quiet of early afternoon. The facade of the small church showcases all the historicity of the place, in harmony with the classic style of a fabric by Lanificio Corti Marcello in a "Sunday suit." The morning in the small square is coloured by zero-mile farm products. A simple habit endures in these authentic places. For an unaccustomed eye, it is a charming little gesture, like the touch of SC Print accessories. The smell of freshly hung laundry moves through the streets, with a delicate floral scent from a Juan Boluda fabric wafting among the linens. A fabric by Joseph H. Clissold & Son is draped over the balcony of a house, where an elderly woman has brief daily interactions with her neighbor across the street. The beiges and terracottas of the walls in the steep alleys are cheerfully accented by the leaves and flowers by Fec*Serilabel by Facchinetti. Places like this maintain traditions and religious rites intact, which become occasions for gatherings and festivities. In the cathedral square, waiting for the procession, nuns converse in white garments like a fabric by Microtex Cotton Club, while a fabric by Magee Weaving spreads ever wider as more townspeople arrive for the event.

Concept & editing by Zoom on Fashion Trends magazine
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