Flows
A collection that highlights the work of hands and minds within our factories, which best expresses our truest identity and our uniqueness in the sector: innovation as a distinctive trait combined with a strong craftsmanship tradition.
In ‘Flows’, we decided to turn the people which, through their work, give life to the wonder of our creations into the protagonists of those same creations.
Let’s follow these ‘Flows’ and the thread that unravels through the repeated, yet changing daily moments inside and outside our plants. The pictures were realized by the artist Saleh Kazemi: exceptional routine moments shaped by busy hands surrounded by cherished objects - windows to worlds of personal, exciting uniqueness. The people who create the panels inspire a tale made up by details: they reveal themselves through the knots designed by fine applications, an echo of the connections between different hands and departments; they lead you through their professional world where precise technology is guided by fascinating handcraft skills and dense materials are dyed with earthy colours; they welcome you at their parties, where brilliant colours shine on light substrates.